Aliza Licht is a fashion industry veteran and the founder and president of LEAVE YOUR MARK LLC. She currently works as a branding, communications and digital strategic consultant to businesses at the intersection of fashion and technology. Licht was formerly the long-time SVP of Global Communications for Donna Karan International and the voice of DKNY PR GIRL®, an award winning Twitter personality that she created. Licht is widely credited as a social media pioneer in fashion, growing their Twitter community to over half–a-million followers organically.
Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK has sold over 30,000 copies since May 2015 and translated into Spanish and Chinese editions. Her subscription newsletter, BLACKBOARD continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice.
How do you define success?
Success is the end of a very long journey.
How do you measure your own success?
In my personal life, I measure success by the happiness and wellbeing of my family. In my professional life, I measure success by being momentarily satisfied with a result and then instinctively thinking, ok what next? How can I leverage this? You see I have been trained in public relations and in PR you’re only as good as the last thing you did. The news cycle moves quickly, and it’s on to the next. Some might say that’s a terrible mentality to have, but for me, it keeps me constantly on my toes. I compete with myself.
How does success feel?
Fleeting. I am a firm believer that I am always one step away from failure on any given day. I don’t think about success. Success doesn’t define or drive me. I am motivated by what I haven’t done.
When was the last time you felt successful? What happened?
My book LEAVE YOUR MARK launched on May 5, 2015. I did the PR and social strategy for it myself. My Thunderclap campaign broke their book record at 8.4 million impressions.
How do you celebrate your success?
Wine marks all my happy occasions. Toasting with wonderful people and a good glass of red wine can seal any deal.
What advice would you offer to someone who wants to be successful?
Keep pushing forward, work hard, and know that no matter how good you are, you can always be better.