(So)(Co) Sit Down with Alexandra Ostrow

I'm excited to share this week's (So)(Co) Sit Down with you! I met Alexandra Ostrow less than a year ago via a mutual friend that acknowledged that we were both "doing good things in the world" and it was probably a good idea for us to connect. We agreed, met for lunch and instantly connected. Our work certainly complimented one another and we had similar goals in helping to build brands and organizations and help them garner further visibility and awareness. She introduced me to Kula for Karma, which offers yoga programs at no cost to populations in need who face physical and mental health challenges and what's not to love about that?

Join me on this journey of sharing stories and inspiring one another to be the best version of ourselves in our everyday lives.

Read on to learn more about Alexandra Ostrow. 

How do you spend your days?

I wake up to cat cuddles and coffee, and go to sleep to the sound of dogs snoring. In between, there's a lot of writing, researching, outreach, and planning. There are meetings with inspiring individuals who are working to better the world. There's delicious food (a passion), a great deal of coffee (too much, if I'm being honest), and quality time with my friends and my family.

What are three things you are grateful for?

Just three? That's hard. The friends who have become my family. The opportunities that have helped me get where I am today. Good food (chimichangas are my favorite).

Explain your lifestyle in 5 words or less.

Do what you love.

If you were to attend a potluck dinner, what would you bring?


If you could gift everyone you meet with one book, what would it be and why?

The Kite Runner - so incredibly moving, a favorite I'm looking forward to reading it for a second time soon.

What is the first thing you do when you wake up in the morning?

Drink the coffee that's thankfully waiting for me on my bedside table.

If you could change one thing in your daily routine, what would it be? What would it take for you to make that change?

Start exercising and/or going to yoga... I think it would be helpful to find someone who lives nearby and wants to go with me, who's encouraging without being pushy. Or maybe I just need to hold myself accountable.

What does being healthy mean to you?

Something I admittedly don't place a high enough focus on, and have started to (slowly) work on. Ideally, it's about nourishing and caring for one's mind, body, and soul. For me, that means increasing my vegetable intake, decreasing carbohydrates and dairy, and adding in exercise and meditation. I'm currently only hitting two out of the five I just listed. 

Have you ever been faced with health concerns that pushed you to change you lifestyle? Explain. 

Thankfully, nothing too severe, but I have had some battles with gluten. There was a period of time when I was experiencing extreme stomach pain for weeks on end, and at one point, was almost hospitalized. It was years ago, before anyone was really testing for sensitivities or allergies, and I didn't have celiac so it went undetected for quite some time. Once we realized what it was, I cut it out for several months, but then slowly added it back in. It's bizarre, because sometimes I have antibodies for it and other times, not. Ultimately, I'll likely need to remove it from my diet, but I'm avoiding that for as long as I can. 

What song can immediately change your mood in the best way possible?

These Arms of Mine by Otis Redding or Rolling in the Deep by Adele. They evoke totally different feelings, but both amazing. 

What is one piece of advice someone has given you that shifted your way of thinking?

Follow your gut.

What article of clothing/outfit do you feel most empowered wearing?

Black boots.

Complete this sentence: "In order to be happy, I need to..."

Find a balance between alone time and time with the people I love. They're both incredibly important to me. 

What do you have going on in your life that you'd like to share with the (So)(Co) Community? (business, upcoming event, book launch, new product, etc.)?

I run a marketing & strategy consultancy, WhyWhisper Collective that's focused on social impact. To date, we've mostly focused on working with nonprofits and social enterprises; but we see such a big opportunity to create measurable social impact within the corporate sector as well. Recently, we started exploring the idea of working with small to mid-sized companies who are interested in finding ways to integrate social impact into their existing business models in ways that are important to them. This could be anything from implementing employee wellness programs to increasing the sustainability of their operations & supply chain to creating nonprofit partnerships or product lines (and so much more). Would love to connect with anyone who is interested in discussing, or knows of someone who might be. 

Alexandra Ostrow.JPG

Alexandra Ostrow is a strategist and marketer for social impact and innovation. She is the founder of WhyWhisper Collective, a marketing & strategy consultancy that's focused on social impact. Prior to venturing out on her own, Alexandra worked for two social media marketing agencies, where she managed the global and local accounts for a wide variety of brands, including Mattel, JP Morgan Chase, Medtronic Diabetes, the michelin Guide, and Pepperidge Farm. She also spent two years working in the Communications Department at Cardozo Law School. Alexandra's passion for the nonprofit sector first began while volunteering for a local animal rescue. After visiting an AIDS orphanage in India and establishing a nonprofit consultancy in Jamaica, her path became more clear. Today, her clients address issues with the areas of health, human rights, education, and conscious consumption.

Twitter // Instagram /LinkedIn