The Value of a Great Pitch or Sponsorship Deck

A pitch or sponsorship deck has countless uses in business, but creating a great one is often a challenge. And it’s not just hard for novices; even people who have created dozens of decks can fall into the trap of a pitch deck that’s boring, crammed with information, or simply not effective.

Before I became an independent professional, I held a number of roles in event production and marketing. As a result, I have extensive experience writing decks and responding to RFPs, so I have insight from both sides of the equation. I’ve seen decks that are incredibly memorable, and I’ve also read decks that are forgettable or aren’t successful in getting their message across.

The Most Common Website Mistakes Entrepreneurs Make

When I first launched my business, I agonized over my website’s copy. Before I went live, my copy went through iteration after iteration. I was determined to get it exactly right. I wanted to speak to the right people, sound professional, and seem relatable. Finally, I launched my site — and what do you know? I’ve updated and changed my copy many times since then. Over time, I defined my niche, established who my ideal client is, and crystallized my business’s core focus.

Why Even Coaches Need Coaches

I truly believe that every single person can benefit from working with a coach — and that includes coaches themselves.

I speak from experience: I’ve hired several coaches over the years to help me with aspects of my business and my personal life. In one case, I hired a coach to help me find ways to market my business. In another case, I worked with a coach who supported me and helped me find ways to take my business up a notch. Last year, I hired a money coach to help me get my business finances in order and to help me reshape my mindset around money. That was a totally new experience for me and I found it incredibly helpful.

Three Times When The Grey Area Held the Answers

Even when you’re running or starting your own business — something you designed from the ground up — it’s common to feel like you only have so many options. Despite the fact that you call all the shots, you can lose sight of this once you’re in the thick of the day-to-day or when you’re feverishly preparing your launch. Even if you’re in the very preliminary stages of planning your new venture, you might think that you have to do things a certain way. But why? What makes independent professionals think there’s a “right” way to do things, especially when their ability to think creatively is probably partly what motivated them to start a business in the first place?

Three Reasons Why You Should Be Asking for Feedback

Asking clients for feedback on services and products might seem like an easy task, but many business owners struggle with it. Some forget to build it into their business model, while others neglect the process entirely because they don’t like to ask for favors. Or they have no idea what to do with the feedback they receive. What if it’s negative or hurtful? What if the suggestions for changes or process improvements aren’t feasible? With all this in mind, is it worth the time and trouble to ask for feedback?

How to Determine What Drives You (and Why It's Important)

How to Determine What Drives You (and Why It's Important)

You know how it feels to work on a project that doesn’t excite you. Deadlines loom, the work drags, and you dread sitting down to complete any task associated with it. Worst of all, when you’re finally done with it, you don’t feel any strong sense of accomplishment or reward. You’re just happy it’s finished. Even if you don’t know why you aren’t driven by this work, you do know that it’s absolutely not for you.

Four Frequently Asked Questions About Developing Business Content

How important is it for small businesses to develop original content? In my experience, it’s essential.

Before we dive into that conversation, let’s get one important thing out of the way: there is very little truly original content out there. When I say that, I mean “original” in the sense of being completely unique. Most ideas, no matter how niche they seem, have been discussed and written about already. Unless you are writing a first-person account of an experience, there’s a good chance that you’ll be rebranding or repurposing content so that it resonates with you and with your audience. So in a business context, original content simply means the content you own.