A pitch or sponsorship deck has countless uses in business, but creating a great one is often a challenge. And it’s not just hard for novices; even people who have created dozens of decks can fall into the trap of a pitch deck that’s boring, crammed with information, or simply not effective.
Before I became an independent professional, I held a number of roles in event production and marketing. As a result, I have extensive experience writing decks and responding to RFPs, so I have insight from both sides of the equation. I’ve seen decks that are incredibly memorable, and I’ve also read decks that are forgettable or aren’t successful in getting their message across.