Most business owners know that determining their niche and identifying their target audience is an essential part of a business plan. They realize that targeting everyone doesn’t work and that you have to be strategic.
At the same time, determining a niche and target audience is one of the trickiest tasks for any new biz owner. It’s something that comes up over and over again with my clients. They wonder if their niche is specific enough, how to hone in on their ideal client, and how to create content that resonates with their target audience.