6 Strategies to Help You Determine Your Target Audience

Most business owners know that determining their niche and identifying their target audience is an essential part of a business plan. They realize that targeting everyone doesn’t work and that you have to be strategic.

At the same time, determining a niche and target audience is one of the trickiest tasks for any new biz owner. It’s something that comes up over and over again with my clients. They wonder if their niche is specific enough, how to hone in on their ideal client, and how to create content that resonates with their target audience.

Save Some Energy for Yourself (and Make Time to Recharge)

Lately, I’ve noticed that I’m really tired at the end of the day. Not normal tired, but exhausted. I feel like I’ve given all my energy away to my clients and my friends, and saved none for myself.

I’m someone who loves connecting. It’s in my DNA. It’s part of why I became a coach and why I love helping clients jumpstart their own careers. I can’t turn this part of myself off, and I wouldn’t want to. I also love connecting with colleagues, friends, and people who come to me for advice.

How Entrepreneurs Can Make More Time for What Matters

A few years ago, a friend who is a talented makeup artist shared a surprising reflection with me: about 90 percent of her time wasn’t spent doing makeup.

As an independent professional, she had so many other things on her plate. And even though her love for makeup artistry was what got her into the biz in the first place, it often had to take the back seat. Especially during those first few years of starting and growing her business.

How to Sync Your Short-Term and Long-Term Planning

When you run a business, staying organized is imperative. You can’t function without some kind of organizational systems in place, and many business owners realize this early on and take steps to get organized. And yet, for many new entrepreneurs, it’s still a struggle to make progress over the long term, even if they’re accomplishing everything on their daily to-do list.

When I work with clients to restructure their organizational habits, my goal is to make it easier for them to focus on their day-to-day needs without neglecting the things that need to be done in the future or over an extended period time.

The Value of a Great Pitch or Sponsorship Deck

A pitch or sponsorship deck has countless uses in business, but creating a great one is often a challenge. And it’s not just hard for novices; even people who have created dozens of decks can fall into the trap of a pitch deck that’s boring, crammed with information, or simply not effective.

Before I became an independent professional, I held a number of roles in event production and marketing. As a result, I have extensive experience writing decks and responding to RFPs, so I have insight from both sides of the equation. I’ve seen decks that are incredibly memorable, and I’ve also read decks that are forgettable or aren’t successful in getting their message across.

The Most Common Website Mistakes Entrepreneurs Make

When I first launched my business, I agonized over my website’s copy. Before I went live, my copy went through iteration after iteration. I was determined to get it exactly right. I wanted to speak to the right people, sound professional, and seem relatable. Finally, I launched my site — and what do you know? I’ve updated and changed my copy many times since then. Over time, I defined my niche, established who my ideal client is, and crystallized my business’s core focus.

Why Even Coaches Need Coaches

I truly believe that every single person can benefit from working with a coach — and that includes coaches themselves.

I speak from experience: I’ve hired several coaches over the years to help me with aspects of my business and my personal life. In one case, I hired a coach to help me find ways to market my business. In another case, I worked with a coach who supported me and helped me find ways to take my business up a notch. Last year, I hired a money coach to help me get my business finances in order and to help me reshape my mindset around money. That was a totally new experience for me and I found it incredibly helpful.

Three Times When The Grey Area Held the Answers

Even when you’re running or starting your own business — something you designed from the ground up — it’s common to feel like you only have so many options. Despite the fact that you call all the shots, you can lose sight of this once you’re in the thick of the day-to-day or when you’re feverishly preparing your launch. Even if you’re in the very preliminary stages of planning your new venture, you might think that you have to do things a certain way. But why? What makes independent professionals think there’s a “right” way to do things, especially when their ability to think creatively is probably partly what motivated them to start a business in the first place?